Positioning Perguruan Tinggi Swasta Di Seberang Ulu Palembang

Mardiana Puspasari, Nike Septa Wulandari

Abstract


ABSTRACT

 

Purpose - The problem of this study was whether or not there was any difference of positioning of private universities at Seberang Ulu Palembang

 

Design/methodology This study was a comparative study. There were 5 indicators to distinguish among universities at Seberang Ulu Palembang. These indicators were the choice ofstudy programs, facilities, accreditation, fees, and lecturers. The population wasall people who are living near the universities. Samples of this study were 270 respondents using Cluster Sampling technique. The data were primary and secondary data. The technique of collecting the data used questionnaires..

 

Findings – The result of analysis showed taht there were any differences of positioning of private universities at Seberang Ulu Palembang according to 5 indicators which were the choice of study programs, facilities, accreditation, fees, and lecturers.

Keywords


Positioning, Stufy Program

References


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DOI: https://doi.org/10.32502/motivasi.v4i1.2086

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Motivasi: Jurnal Manajemen dan Bisnis is Published by Management Department, Economic and Business Faculty, Muhammadiyah University of Palembang. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

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