ANALISIS PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP KEPUASAN MASYARAKAT PADA PT. KIRANA MUSI PERSADA

Usailan Oemar, Zulpaidah -

Abstract


Corporate social responsibility (CSR) put the company as the agent of change which is not only has the orientation of maximum profit, but also bring social and moral responsibilities to the whole stakeholders, including the people who live around the company. This research aims to analyze the influence of CSR to the satisfaction of society in PT. Kirana Musi Persada Sekayu. The two variables used are CSR itself and society satisfaction which is developed in to several indicators. The result of this research shows that there is a significant influence of CSR to the society satisfaction of people living around PT. Kirana Musi Persada Sekayu.

Keywords


Corporate Social Responsibility, society satisfaction

Full Text:

PDF


DOI: https://doi.org/10.32502/jimn.v6i1.1525

Refbacks

  • There are currently no refbacks.


Creative Commons License
Jurnal Ilmu Manajemen is published by Pascasarjana Management Department. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

INDEXED / ABSTRACTED

  BASE Logo      logo    Directory of Research Journals Indexing Logo